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Tourism Industry Partners Program (TIPP)



THE TOURISM INDUSTRY PARTNERS PROGRAM IS NOW CLOSED FOR THE 2018-19 YEAR. Details on the 2019-20 Tourism Industry Partners Program will be posted at a later date.

If you have a marketing campaign for which financial assistance for tourism marketing activities are required you may be interested in the Tourism Industry Partners Program. Destination Ontario assists stakeholders with marketing assistance to promote Ontario destinations and/or experiences outside Ontario, across Canada and internationally. The program encourages increased visitation and expenditures from overnight and out-of-province visitors.

2018 Tourism Industry Partners Program Successful Applicants:

View the list of 2018-19 Tourism Industry Partners Program funded marketing campaigns.


The TIPP deadline for marketing campaigns taking place between April 1, 2018 and March 31, 2019 has passed.

Details on the 2019 Tourism Industry Partners Program will be posted at a later date.

Submissions for TIPP must be submitted via Grants Ontario, the online service providing one-window access to grants offered by the Ministry of Tourism, Culture and Sport. Grants Ontario offers a one-stop link to draft, submit and check the status of your grant application.

Eligibility Requirements

In 2018, marketing activities from industry consortia that targeted out-of-province and overnight visitors was emphasized, in order to encourage visitors to stay longer and enjoy Ontario’s many regions and experiences.

Program funding had a greater emphasis on out-of-province media buys. Funding support of up to 40% of an applicant’s out-of-province tourism media buy to a maximum of $125,000 was available.

Revised TIPP Eligibility Requirements, priorities and funding levels for 2019 will be posted at a later date.


For technical support including any computer related issues please contact:

• In Toronto: (416) 325-6691
• Toll Free: 1-855-216-3090
• TTY/Teletypewriter (for the hearing impaired): 416-325-3408 / Toll-free: 1-800-268-7095


Tourism Industry Partners Program enquiries may be directed by telephone or email to Narvin Singh, Director, at 416-325-2761 or Narvin.Singh@ontario.ca.

Last updated: October 3, 2018